Get FREE Promotion For Your Business In Print AND Online - Journalist Reveals How To Write A Successful Press Release in 2020

Save thousands in public relations and advertising fees with up-to-date, easy-to-follow steps

So you want to get FREE promotion for your business. Perhaps you need publicity for an event, a charity, or a group. The point is, you don’t have much of a marketing budget - perhaps none at all.

You think about ways of doing this. Social media is free and can be effective but to reach a great number of people, or your target customers, you really have to put some money behind a campaign.

So where else is there? Have you considered the media? You should do!

To get constant, valuable, FREE positive publicity for your business, you can either hire a public relations professional or do it yourself (or give it to a team member). The first option can cost a lot of money - but I can show you how to achieve free promotion by yourself.

And all for the very small one-off cost of this short course. It could be the best minor investment in your business you ever make...

You may wonder if newspapers and magazines are still relevant in the digital age, and whether press releases still work as a way of getting free publicity.

The answer is most definitely YES - you need them, and they need you. In 2020, the power is in your hands.

Fewer people may buy printed publications, but there are still thousands - sometimes tens or hundreds of thousands - of loyal readers. But that’s not the half of it.

These publications have websites. They have social media channels. And these reach ten, maybe a hundred times more than the printed products do. Some of these channels reach millions of people.

So while it’s difficult to build up your own social media presence to these numbers, you can use the media’s huge audience to get your message across instead.

And in the case of niche publications, you can get straight to the very people who will be interested to hear what you have to offer.

How can you possibly achieve this? By following the simple steps I’m going to walk you through. Seriously, anyone can do this.

And why should you listen to me? Because I've been a journalist for 30 years. I know EXACTLY what you need to do in 2020 to get free promotion across all forms of media - newspapers, magazines, their websites and social media channels, radio and TV, and new outlets online.

So let’s do it!

We’re living in challenging times and there are more businesses than ever shouting for attention, wanting to get noticed. These can be solo entrepreneurs, startups, small, medium or even large businesses.

At the same time, the media has been going through its own economic struggles. It needs help more than ever to share information with the public. It needs YOUR help - as long as you can give them what they need.

Many a PR professional might offer you help to do this, but that will cost you money. In some cases, a lot of money. And many won’t be fully aware of how to achieve free promotion in the media in these rapidly changing times.

But of course, as an experienced journalist who has kept up with developments in the media industry, I can help you with that.

The inside information I am sharing is relevant for people in ANY COUNTRY, working in ANY SECTOR.


A press release, written and pitched with expert knowledge, can earn your business, event or organisation lots of free, positive publicity. And you can do this again and again and again.

So how do you convince a journalist that your piece of news deserves a major showing in their publications and on their websites and social media feeds?

You must THINK like a journalist and WRITE like a journalist.
In order to do that, you need to LEARN FROM a journalist.

You can read through my advice at your leisure, or devote a few hours and then refer to it whenever you need to.

It’s an easy-to-follow guide revealing up-to-date simple steps to GUARANTEE FREE PROMOTION again and again for your business, event or organisation.

What You’ll Learn...

  • How to get continuous free, positive media coverage to save thousands in advertising fees
  • Why now is the perfect time to get your articles in newspapers and magazines and on their websites and social media feeds
  • Why traditional methods of press release promotion need updating for success in 2020
  • Understanding what journalists want, what readers want and what skills you need
  • How to tell if you have something newsworthy to share - and how to convince the journalist
  • The essential dos and don'ts that will make or break your story
  • How to think like a journalist and write like a journalist
  • How to write a perfect headline and intro paragraph
  • How to create quotes that make a difference
  • Every required section of a media release fit for 2020
  • Writing an email to a journalist - and making sure it will be opened
  • The dos and don'ts of contacting journalists
  • How to get more website traffic and improved SEO from your press releases
  • Where to send your press release in 2020 - print, online, radio, TV and others
  • Plus much more..

This Course Is For...

  • Entrepreneurs
  • Small Business owners
  • Start-Up owners
  • Marketing professionals
  • Marketing teams
  • PR professionals
  • Press officers
  • Event organisers
  • Bloggers
  • Charities
  • Nonprofits
  • Anyone who has to deal with the media
  • Anyone looking for free publicity or promotion to a mass or niche market
  • Businesses with products or services to sell
  • Anyone looking to raise awareness to a wider audience


  • A positive mindset and strong desire to succeed
  • Imagination and creativity
  • A good command of language, punctuation, spelling and grammar
  • Access to the internet, a computer, a word processing program or something like Google Docs, plus an email account


To enrol (which basically means you get immediate access to all the content), there is a one-time fee of only £29, which is about $36 or €32*

Check your own currency here.

This gives you lifetime access for yourself and as many people in your company as you wish to share it with.

That is remarkably inexpensive compared with other professional training. This could be the best and smartest small investment you make for your business. See how the minimal cost compares with other methods of getting valuable positive publicity:

£29 ($36) - My 2020 expert, inside knowledge course designed for all media and all businesses, everywhere

£500+ - Day rate for 'write a press release' course staged by media industry

£250 to £1500 - UK day rate to employ a public relations officer (average amount is £90 per hour or £720 per day)

$400 to $4000 - United States day rate to employ a public relations officer (average amount is $125 per hour or $1000 per day)

$5000 to $10000 - Retainer fees charged to startups by many PR firms

Factor in the thousands you’ll be saving in not having to advertise and the very small fee for downloading my course will prove itself to be the best investment you’ve ever made for your business.

And there is also a no-risk 30-day money-back guarantee.

* Currency exchange rates fluctuate. Prices correct at last update.

Your Instructor

Mark Campbell
Mark Campbell
Hello, my name is Mark Campbell and I'm the creator of courses and content to help you promote your business, event, charity or organisation through digital and traditional media - especially when you have a small or non-existent marketing budget.
I have amassed a wealth of experience in media and marketing over a 30-year career. Based in the United Kingdom, but often writing for global audiences, I have spent many years as a journalist working directly for publications, and many years working for a wide variety of media outlets in a freelance role.
During this time I have taken on many frontline and managerial roles, from reporting to editing to designing.
I am well equipped to communicate and connect with people of all backgrounds, situations, careers and locations because of the enormously wide variety of the assignments I have carried out in journalism.
These range from interviewing A-list celebrities, musicians, politicians and sports stars, to breaking stories in the worlds of business, news, features and the environment.
I have written for national newspapers and magazines selling millions of copies, and also for local publications targeting particular communities and sections of society. And I know what it takes to unlock publicity at both ends of the spectrum.
I have spent half my career self-employed, using my experience and knowledge to move into public relations and help clients achieve free publicity in the national and regional media, and on television and radio.
I have also managed and edited my own publications, on subjects ranging from entertainment to the environment. I have staged events such as music festivals - and handled the publicity for these as well.
It has always been my intention to inform, educate and entertain, and by sharing my years of experience through online courses and content, I feel I can do this more than ever before.
I am certain you will gain great advantages from learning all the same facts, strategies and tactics that I have learned throughout my career.
And as I have always embraced change - and keep up to date with all the latest media, marketing and technology developments - you can be assured that my advice is 100% relevant for use in today's world - and will be constantly updated to take on board any new developments.

"I was aware of Mark's professional approach and reputation as a highly talented journalist. In the new world of digital media. Mark is one to watch as he's got the vision, the desire and the determination to bring relevant content to our communities"

Gareth Presch

Founder and CEO of the United Nations-backed World Health Innovation Summit (WHIS)

Course Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
In what format is the course?
I decided to present this course in the style of a newspaper or magazine - just to help you with the media mindset. So each section in each module has specially-designed pages in PDF format - and all of them are downloadable. I hope this helps you refer to the course material easier than video allows, and gives you extra freedom and flexibility to learn new skills.
What if I already work in PR?
If you already work in public relations and have knowledge of working with and across the media, this course may not be for you, unless you wish to sharpen your skills with inside knowledge you may not have been aware of. However, if you want to create a career in public relations, this course is definitely for you as it will give you knowledge and power to out-perform others.
Will I get a certificate of completion?
Even better - I will send you a Certificate of Achievement when you get your first story in the media - which shouldn't take long if you follow my advice! Just email me evidence of your success, I can’t wait!
What if I am unhappy with the course?
I am confident you will be very happy with the contents of the course, and if you follow my instructions, you will certainly make big gains and big savings! However, if you are unsatisfied with your purchase, please contact me in the first 30 days, explaining why, and you will get a full refund. So this is a no-risk purchase.
What if the course is updated in the future?
You will be kept informed of any updates. If there are no significant changes made, you will receive these updates FREE OF CHARGE.
Is there a tax added to the price?
It depends where you live. Each country has its own digital sales tax which must be legally applied to courses. Teachable manages these taxes and, where necessary, adds a country's sales tax onto the course, which may affect the final price to a small degree.

Get started now!